Though mobile users can
subscribe to an unlimited number of online services, they sure can’t keep an
app for every single purpose. Allowing an app to consume permanent space on
their mobile phone is a commitment that users make only to those who truly
deserve the honor.
This behavior is even more
applicable to the iPhone users- who constitute the category that spends most on
mobile apps, and consequently have their expectations set much higher. Adding to
that is the high scrutiny of quality and security Apple does of every
submission on the App Store. Hence, developing a successful iPhone app
is no
stroke of luck.
Though there are many who can
create truly brilliant and amazing apps, not all of them achieve their fair
share of success. Beyond the basics, we have here compiled a list of factors
(often overlooked by impatient developers) that carry the potential to either
make or break the prospects of your iPhone app:
Create a Plan
The first thing you need to
remember is that creating an app is not equal to coding for the app. The most
successful of the iPhone app developers
will tell you to complete at least 1/3
of your project before you even write a single line of code. From designing and
selecting the target audience to the launch and revenue sources, you must have
everything figured out before you seriously commit to the project. Because if
you don’t, all you will end up in is a half-baked app with no clear direction.
Do Not Clone
No, we are not here to talk
about ideas. Though having an original idea is a big plus, that alone does not
guarantee success.
Unlike Google Play store, the
Apple App Store has a much larger proportion of paid apps, and with it comes
quality & exclusivity. Now, replicas of any app can be of two types- 1.
Copied idea, design, and layout. 2. Copied idea but original design and
implementation. While the type 1 will face outright rejection by Apple scrutiny
team, the success of many prominent apps indicates that type 2 approach can
indeed be a feasible business approach.
To clarify, we are not here
advocating you to go around copying ideas but simply reflecting on the fact
that- more often than not, people with original idea rush into things and make
a product with many loopholes. Which if you can improve upon, can help you
create a more refined product with the potential to achieve more success than
the original.
Test Your App
As an extension to the
previous tip, no matter how revolutionary you think your app is, never ever
release it without passing through a rigorous cycle of quality testing. This is
even more applicable if you are going out with a new idea, as when and if your
app breaks down, there will be a swarm of developers launching their improved
versions and you may not get another chance.
Visualize
The mind of a developer is
not the same as that of users. And since you are developing an iPhone app for
the users, it is their satisfaction and acceptance that you must prioritize
over your own. Imagine yourself as a user and be absolutely honest about your
opinions of every small detail and thus, keep improving the app to create a
better product.
Take 2nd Opinion
In fact, take as many
opinions as you can before the official release. No matter how hard you try, there
are details that ought to be missed. Exposing your app to experts will not only
give you valuable initial feedback but can also uncover loopholes that could
cost you way too much in the future.
Creating a successful app for
any platform is a tough task, and it gets exponentially tougher if you are
targeting the iPhone market- for which you have to compete against some of the
finest and most resourceful iPhone app development companies
in the business.
So, as you can construe, while the margin of errors
is minimal, the rewards are equally compelling and determined only by the
end-users. Finally, it all comes down to how many users you manage to delight
to what extent, who can reciprocate in the form of higher conversions and high
ROI.
