There is no doubt that technology is the frontier for innovation that businesses across industries use to enhance customer out-reach and achieve operational efficiency. Especially since the rise of smartphones,
mobile app development
has empowered businesses of all scales and domains to create a direct link with their customers and analyze their behavior in real-time. And though every business has the first-hand experience of reaping those benefits, the largest beneficiary perhaps has been the small-scale companies or startups that otherwise do not have the required resources to create a reliable link with their customers.
And since the potential of any startup is like a bottomless pit- the deeper you go, the more opportunities await, there is now a specific domain of startup app development that along with providing technical assistance, also house experts from all business domains to propel and incubate such businesses. Also, since most of the startups are not much financially viable and lack a rigid structure for business operations, it is advisable that they should first start with a
Minimum Viable Product
(MVP), that not only can be developed at a fraction of actual app, but also offers enough flexibility to incorporate all needs as the startup matures.
Here are the 5 most immediate benefits that a startup can gain if they start their venture with an MVP:
1. Quick deployment
The foremost benefit of opting for an MVP by any business is that it is quick to develop and deploy and in some sense, is a key element to the success as well. Because today with countless startups and app developers working parallely to bank upon the opportunities of mobile app market, there is little scope left of true innovation and fresh ideas, and the majority of successes hinge upon the sole factor of hitting the market before others. And it is in this race that MVP is guaranteed to accelerate your app development and reward you with the first-movers advantage.
2. Monetary gains
Contrary to large enterprise that can leverage their huge cashpiles, startups often have been limited resources and must use it judicially to ensure their survival. Creating a full-scale mobile app not only takes moths in development but can also cost thousands of dollars that many startups do not have! In which case, implementing the idea in the form of MVP remains the only feasible option.
3. Authentic testing
No matter how elegant and thorough testing strategy you implement for you mobile app, it can’t possibly match the prying eyes of thousands of users. Also, most of the applications tested in controlled environment use only simulators and handful of devices, but when you release it to public, it gets installed on a large variety of devices with various constraints and usage patterns- which essentially is the most rigorous and authentic testing that any app can get.
4. Preemptive
Creating an app is a complex and highly resource-intensivetask and if after deployment, the users do not like it or want major overhauls, the modification becomes even more complex and can take a toll on the overall timeline and feasibility of the application. But an MVP doesn’t suffer from any of those problems because it is by definition a work-in-progress and is designed in such a way that the future modifications are quick and cost-effective. To put it simply, prevention is better than cure, i.e MVP enables you to identify lags and shortfalls before the actual full-fledged app deployment.
5. Marketing tool
It is a well-known fact that marketing teams toady come into action even before the app is completely developed. In which case, all they can pitch to the potential users is the idea, which is known to be less effective because the users do not have any tangible product that they can actually use and feel. But with MVP, marketers have a much better scope of influencing users and aggregate the most valuable feedback.
In an ideal world, the best business approach would be to first consolidate every possible dimension of an idea, then shape it into an elegant app and only after that it hits the market with appropriate marketing. But the fact is, we don’t live in an ideal world and in a cut-throat competition that prevails across the app industry has today, improvisation proves to be much beneficial than raw innovation. The optimum business approach today is to take a spiral path, where you start with a rough idea and crude product and make incremental changes in accordance with user feedback to finally get to robust business model and polished mobile app.
So, if you believe you are ready to take that leap from idea to app,
get in touch
with our team of experts because you may not be the only person to have that idea.
